Design & Creative Direction

I have worked with many talented Art Directors and Designers over the years. Except where noted, these are samples I have created myself.

ROLE: Creative Direction,

Concept & Photographer

An effective way to capture the attention of a C-level executive? — tell them they are no longer in control. With the proliferation of digital tools and social media we let them know the person with the power and their real boss, was their customer.

Art Direction: Dunthorpe Marketing

A series of full page ads in MacWorld that demonstrate how small businesses used the client's software. We used real businesses to keep the series genuine and portrayed them with interesting environmental photos.

ROLE: Creative Direction,

Concept & Photographer

ROLE: Art Direction

& Image Compositing

A new company without a name. logo or website came to me for an identity. Their business created wall murals for retail environments but they had a problem — no samples! Each one of these samples was created from many pieces to match the aspect ratio of their new logo.

ROLE: Designer & Photographer

Because of my background as a chef, I enjoy clients in the food business. The photos were captured for a restaurant website and then combined with graphics intended to mimic the colorful chalkboard specials they had on-site.

ROLE:  Brand Identity

& Designer

A logo is the visual "bucket" where prospects and customers store their feelings and experiences about a brand. When they see the logo those feelings are recalled. Hopefully good feelings.

Art Director: Guonan

ROLE: Retoucher

Retouching is a meditative process where no detail is too small. This project for Leatherman was deceptively challenging. In addition to making it look more menacing they wanted it to appear as if the fisherman's line had tangled.

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